While this was happening, Microsoft made several strategic decisions that caused customers to reassess their commitments to Windows PCs. Apple also began building mobile device management (MDM) features into iOS devices and Mac computers, making it easier for organizations to manage them in the workplace. At the same time, iOS and macOS devices grew more integrated. Not only were business users bringing their devices into the workplace, but many organizations began purchasing these devices themselves, and they often preferred iPhones and iPads over other products. But then the web started to emerge, followed by the cloud, making it possible to deliver services to numerous devices, no matter what operating systems they ran, including macOS.Īlong with those trends came the proliferation of mobile devices, which led to a demand for even greater flexibility. Macs might have made their way into the workplace, but organizations often overlooked them while developing PC management strategies. Many users grew to prefer Macs for their personal and professional needs, especially in creative industries.īut high-quality machines were not enough to upset the status quo. They became more powerful and reliable while maintaining their focus on usability and easy operations. But several events began to change that, one of which was the steady improvement in Mac computers. In the early days of Apple, the company focused primarily on the consumer market and showed little interest in the world of business.
While some individuals used Mac computers for work-related tasks, they represented a small minority and their presence had minimal effect on the PC's solid footing. Windows PCs have long dominated the workplace and provided the foundation for an entire ecosystem of productivity tools and management platforms.
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